Trueno and Maria Becerra Channel 90s Hip-Hop Aesthetics in New Music Video
According to The Garnette Report, the clip was filmed on the campus of the Universidad Nacional de La Matanza in Buenos Aires province, directed by Agustín Puente and Clemente Bruzzone and produced by The Movement.
Darius Rollins, Chief Hip-Hop Critic & Culture Editor·updated August 17, 2026
Trueno and Maria Becerra just dropped the official video for their collaborative track "90s," and it's the most streetwear-coded visual rollout he's released this year. We're talking Nike Shox TR1s in extreme close-up, bucket hats on full rotation, paisley headbands — the entire 1990s hip-hop silhouette playbook executed with zero hesitation, shot in grainy black-and-white with a direct line to the era's visual grammar.
The Look, The Legacy
The aesthetic continues the visual language Trueno laid down with "PUMAS" — extreme close-ups, split screens, analog texture doing the heavy lifting. This is the fourth official video from TURR4ZO, his fourth studio album that landed April 24th, after "PUMAS," "TURRAZO" and "X UNAS LLANTAS."
The track itself is produced by Tatool and El Guincho, built around a sample of "Orbitando" by Los Encargados — an Argentine band straight out of the '90s. That choice isn't ornamental. It's nostalgia weaponized with intent: synthesizers dialed to vintage textures, a pop/rock skeleton, and the tension between desire and memory as the thematic spine. Rolling Stone, Billboard and NPR have already named TURR4ZO one of the year's best albums. The praise tracks when the execution is this disciplined.
Maria Becerra enters the frame in a rhinestone cap and the paisley headband — streetwear icons of '90s hip-hop culture anchoring the whole concept. This isn't background costuming. This is the thesis.
Trueno's 2026 Stack
Trueno's year is starting to read like a positioning campaign, not a coincidence. He opened for Gorillaz on their UK run and landed a feature on "The Manifesto" from their new album. He linked again with Cypress Hill for "Saca La Bolsita." He debuted at Fuji Rock in Japan, unveiled a limited-edition KANGOL Bermuda Casual while overseas, and closed the LAMC at SummerStage Central Park to an at-capacity crowd. At LAMC he took a Q&A with Milo J moderated by Leila Cobo from Billboard. The magazine rack is stacking — Rolling Stone Argentina, Billboard Argentina, GQ México, Galore, L'Officiel, Notion, plus a slot in Billboard's "Up-And-Comers Issue" alongside Bella Kay and Slayyyter.
What I'm Watching
The TURR4ZO World Tour keeps grinding into fall. Ecuador opens September, then Peru and Chile, then Spain — Barcelona, Tenerife, Madrid — then Guatemala, Costa Rica, Venezuela, El Salvador and Mexico, wrapping the year back home in Argentina. The cross-cultural reach isn't theoretical anymore. It's operational.
Here's the broader note I'd file under cultural economics: with the speculative digital economy hemorrhaging projects in 2026, artists like Trueno are quietly positioning heritage streetwear collabs, magazine covers, and global touring circuits as the actual currency. That's not nostalgia cosplay. That's portfolio strategy.
The "90s" video is live on Trueno's YouTube now. The silhouettes are landing. The merch drop is probably already in the pipeline.