hiphop-today

Where hip-hop culture speaks first.

A column by Darius Rollins

Fashion & Streetwear

Best streetwear brands and the lesson of staying authentic

$1.5 billion. That's the base cash price EssilorLuxottica put on the table to absorb Supreme into its portfolio, closing the deal on October 1, 2024 and ending VF Corporation's brief, bruising ownership run.

Darius Rollins·July 17, 2026 · 11 min read

July 16

July 15

Fashion & Streetwear

80s hip hop fashion was never just cheap sportswear

The lazy read on hip hop fashion 80's is that it was all tracksuits, shell toes, bucket hats, and whatever athletic gear a kid could afford off the rack. That…

Darius Rollins·16 min read

80s hip hop fashion was never just cheap sportswear

July 14

Beefs & Drama

Freestyle rap battles are ruining modern rap beefs

The freestyle rap battle used to be the pressure test. No edit button. No rollout calendar. No label meeting. Just a mic, a crowd, a pocket of air, and the…

Darius Rollins·16 min read

Freestyle rap battles are ruining modern rap beefs

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